Strategy is often confused with ambition. "We want to be #1 in the market" is not a strategy; it's a goal. Strategy is the set of coherent actions you take to achieve that goal despite constraints.
The "Kitchen Sink" Problem
Most businesses try to do everything at once. They launch on TikTok, LinkedIn, and Instagram simultaneously while rebuilding their website and launching a podcast. This isn't strategy; it's panic.
Effective strategy requires sacrifice. You must choose what *not* to do.
"Good strategy is about focusing limited resources on the most critical pivot points."
The Biology of Business
In nature, organisms that try to occupy every niche usually go extinct. Specialists thrive. Your business is an organism. It needs to find its specific environment where it can dominate.
3 Steps to Focus
- Audit: List every initiative currently running.
- Kill: Ruthlessly stop the bottom 50% performing activities.
- Double Down: Reallocate resources to the top 20%.
When you stop doing the good things, you have space to do the great things effectively.